But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

On TikTok, the “guava girl” aesthetic is taking off. Picture this: peachy-pink cream blush, glossy lips, and monochromatic makeup in shades that mirror a tropical sunset.

These lip-and-cheek tints are Alexa Ilacad's essentials for achieving her "clean girl" makeup aesthetic.

Get the Viral Cold Girl Look With These Makeup Essentials Icy and shimmery, you'll love that "just stepped out of the cold" look as much as Beauty TikTok. Here's a step-by-step guide.

Visually, a Scandi girl winter is effortlessly chic. On the beauty front, Scandi girl winter makeup is bare bones—you want a sun-kissed glow and maybe a swipe of lip gloss.

The term “guava girl” began to trend in June 2025, making waves on Pinterest and Google. Given the fruit’s association with ...

What is the clean girl aesthetic makeup look? Popularized by influencers like Emma Mac and Hailey Bieber, the clean girl aesthetic keeps things ultra simple.

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

The clean girl aesthetic runs parallel to the French ideal in acknowledging that natural beauty only need be enhanced, not overpowered.

Here's everything you need to know about the "cherry mocha girl" aesthetic that's taken over beauty trends.

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.