First platforms forced us all into their stylised boxes. Now they’ve made all the boxes look and feel the same. How do we get ...

Learn how to make two ultra-satisfying aesthetic desserts: a pastel smoothie bowl topped with buttercream succulents and berries, and adorable kawaii character popsicles featuring favorites like ...

As with aesthetic home screens, many people put significant time and energy into creating their Tumblr themes, which usually follow a singular notion or trend so that it looks aesthetically ...

[Photo: Polaroid] It’s a cute, if corny, concept that feels like it would’ve gone instantly viral in Tumblr’s heyday of quote posting and aesthetic collages.

A writer recreates five of Gracie Abrams' concert outfits from The Secret of Us Tour with more affordable dupes that give off the same cottagecore aesthetic.

Netflix has a treat in store for global fans of Japanese kawaii culture. The company revealed Thursday that production is underway on My Melody & Kuromi, a Japanese stop-motion animated series ...

Because of details like these, I’d say Infinity Nikki leans into what I’d associate with traditionally feminine or “high femme” aesthetics and fashion. And while it’s fine to say that ...

Aesthetic desk makeovers + 🌸 kawaii decor, functional, organizing stationery & amazon haul Trump dealt major blow in 'hugely important' court ruling Brad Pitt Says His ‘Ford v Ferrari' Movie ...

2014 Tumblr is back in full swing: Here’s what to know about all things Tumblrcore Your guide to decoding the hipster, indie sleaze, and soft grunge eras.

Frilly, hyper-feminine and cute with bows everywhere, coquette style is increasingly popular. As an aesthetic, is it a problematic trend – or fun and empowering?