Like a traditional movie trailer, it shows a red outline of the State Farm logo before cutting to Schwarzenegger standing in front of (or perhaps inside) a burning building.

Arnold Schwarzenegger was on The Tonight Show Starring Jimmy Fallon last Thursday to promote his newest action film, Agent State Farm.Which just happens to be 60 seconds long. And is premiering ...

Danny DeVito and Arnold Schwarzenegger starred as fraternal twin brothers separated at birth in the 1988 movie “Twins.” Now they’re back in a Super Bowl commercial for State Farm. Before the ...

Campaign details. Brand: State Farm Brand owner: State Farm Insurance Entrant company: State Farm InsuranceIdea creation: In house Market: United States Sector: Insurance Media channels: Word of mouth ...

State Farm Insurance earns an MVP award (most valuable promo) for a 15-second Super Bowl teaser masquerading as a "trailer" for a "blockbuster movie." ...

State Farm had been a frequent Super Bowl advertiser in recent years, and last year’s Big Game saw Arnold Schwarzenegger (playing “Agent State Farm”) joined by his Twins co-star Danny DeVito ...