As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

AI’s impact on social media is likely to be more measured than many anticipate. Meta, the largest social platform globally, ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Have you ever wondered if AI truly revolutionizes marketing and creative industries? While AI enhances data analysis and ...

AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca ...

The report also indicates that 52% of AI marketing deployments are generating business value. (Image/Reuters) A recent report ...

Santa Barbara, Calif. — Nov. 14, 2024 — Invoca, the leader in revenue execution platforms, today released its second annual ...

According to Grand View Research, spending on AI tools in digital marketing could jump from $15.8 billion in 2023 to $82 ...

A recent report from the Marketing AI Institute in partnership with Drift found that 77% of marketers now describe their AI understanding as either advanced or intermediate, up from 65% the ...

Artificial intelligence offers an avalanche of potential for organizations and industries around the globe. But there’s no ...