As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

Most companies have embedded artificial intelligence in marketing functions, and AI fluency of chief marketing officers is ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Santa Barbara, Calif. — Nov. 14, 2024 — Invoca, the leader in revenue execution platforms, today released its second annual ...

Winning Gold at The Drum Awards for Digital Experience in the Marketing category is Barilla Group and OMD with MMROI. Here is ...

The highly anticipated first China-ASEAN AI-Empower Cross-Border Digital Marketing Competition was launched at Chulalongkorn ...

RunPod, a cloud computing platform specializing in AI and machine learning, opened the office at 436 E. 36th St. The ...

Finally, Segment acts as a CDP that uses AI to organize and activate data for precise targeting. These tools not only refine segmentation but also enable marketers to deliver highly personalized ...

One new company quietly gaining traction as a must-have in this space is RAD Intel, which leverages AI within a highly ...

This year, Coca-cola has used AI to create an “efficient” advertisement, saving the $100 billion company both time and money.

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...