As the millennium approached, Amazon's aspirations grew beyond books - and it turned back to its original agency Turner Duckworth to evolve its now ubiquitous logo design to its final state.

First Reads is a program that gets you early access to new books across popular genres. Prime members get a free Kindle ...

This image lasted until 2,000, but it's strange that Amazon's logo didn't depict its main product at the time, books. That stands in contrast with... Best Buy launched in 1966 under the name ...