Packaging for Echo, Kindle, and Fire TV products features a brown kraft box design that should be familiar to Amazon customers. On Wednesday, Maiken Moeller-Hansen, the company’s director of ...

Overall, Amazon said its devices come in 98% wood fiber-based packaging. Some of the QR codes on the boxes — which replaced ...

New, circularity-minded packaging designs for Amazon's Echo, Kindle, and Fire TV products claim to use an average of 30% more ...

Inside the box, they now use paper-based wraps that protect the device and are compatible with paper recycling streams. The Amazon Kindle’s packaging contains 30% more recycled fibre ...

The US retail giant Amazon has been criticised by customers for increasing its use of plastic packaging. While UK supermarkets and shops try to use less plastic, Amazon earlier this year ...

In addition to the sustainability measures for Kindle, Echo and Fire TV products, the company added a tactile feature to aid consumers with visual impairments.

Let's recognise the role of the shipping box in brand communication, customer engagement and community building because the ...

In fact, Amazon shared that last year, 90% of devices that were launched in the U.S. were delivered to consumers in 100% recyclable packaging. Amazon even retrofitted 120 machines previously used ...

and Fire TV products in new-look packaging that uses more recycled fiber and less ink. (Amazon Photo) Some boxes delivered by Amazon will have the same look on the inside as they do on the outside ...