Apple was slower than most Big Tech firms to jump on the generative AI hype train, but it finally got there with the release of Apple Intelligence. The first components of Apple's AI rolled out ...

Apple is making a big change to Siri’s leadership within the company. Per Mark Gurman, former Vision Pro head Mike Rockwell will now be in charge. While this might seem like an odd fit, the best ...

The Apple TV+ streaming service “is losing more than $1 billion annually,” according to The Information today. The report also claimed that Apple TV+’s subscriber count reached “around 45 ...

Apple released new emojis in an iOS update, expanding the digital language of smartphone users. The update includes eight new emojis, such as a shovel, harp, and tired face. Apple Intelligence ...

Per Mark Gurman, Apple executives have three goals in mind for the updates, and they sound lofty but spot-on. Some of the more noteworthy details came in a paragraph talking about Apple’s goals ...

Sales of iPhones have been flat for a decade, and Siri has sucked for about as long. And yet, Apple has added roughly trillions of dollars in market value during that time. It's time to think of ...

Apple's services transformation provides a clear path to sustained profitability despite hardware ... More challenges, while its capital return program offers downside protection. Apple's ...

Apple is losing more than $1 billion a year on streamer Apple TV+, according to a report in the Information that cited two people familiar with the matter. The tech giant has spent over $5 billion ...

March 20 (Reuters) - Apple (AAPL.O), opens new tab is losing more than $1 billion a year on its streaming service, the Information reported on Thursday, citing two people familiar with the matter.

Gift 5 articles to anyone you choose each month when you subscribe. In Apple’s now-infamous ad for its new artificial intelligence software: Last of Us star Bella Ramsey walks into a party ...

BRUSSELS, March 19 (Reuters) - Apple (AAPL.O), opens new tab was ordered by EU antitrust regulators on Wednesday to open up its closed ecosystem to rivals, with the latter spelling out details on ...

Bloomberg’s well-connected Apple specialist Mark Gurman has backed up recent rumors that a foldable iPhone will launch in 2026. In the Q&A section of his latest Power On newsletter, Gurman ...