Overall, Apple has managed to build a clear perception of what the company’s brand represents. As I suggested in the first of these articles, "The Branding of Apple: Brands Embody Values," a brand is ...

“In 2000, Apple ranked #36 and had a brand value of USD $6.6 billion. Today, Apple’s brand value is USD $98.3 billion– almost 15 times the amount of its brand value in 2000.

The Apple brand is now worth $145.3 billion by our count, up 17% over 2014. The brand ranks on top of Forbes' list of the World’s Most Valuable Brands for a fifth straight time and is worth ...

Looking Toward Retail — As a brand, Apple is strong, and the company’s brand promise is currently matched by the user’s experience online, with Apple’s products, and in marketing campaigns. The main ...

Apple is one of the leading branding companies in the world. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. It's got nothing to do with products ...

But Apple TV+ has “not done a great job of communicating its value proposition to consumers, especially for a company that is so great at branding in general,” Hub Research founder Jon ...

Apple’s brand is valued at over $200 billion, in part because of the iPhone. But there’s one thing it does that makes it more valuable than the rest, and it’s something you can do too.

Apple 's "i" branding sure has had a good run. The naming convention started in 1997 with the original iMac, one of the key products that built the.

Apple's products are not age-specific, but the brand's characteristics -- creativity, diversity, and individuality -- combined with well-designed products captivate the teen market.