WebFX reports provide a 3-step guide to connect marketing spend to revenue, focusing on attribution, data accuracy, and ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

Brinker and Riemersma find top teams use attribution to coordinate revenue action, not assign credit, investing where ...

Many companies have been led to believe that conversion attribution is merely a nice-to-have data set that only affects the marketing department. There’s no reason the C-suite should even look at ...

Once the attribution gap is understood, the priority is not to ‘fix SEO reporting,’ but to modernize how brand influence is ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president ...

Molly Deaville, growth director, Dept UK: “Measuring the impact of marketing investment is not a new challenge. There’s no silver bullet solution. “For far too long, the digital industry has ...

Attribution window is an ad publisher’s time limit to claim credit for user clicks/impressions for app installs/purchases. The term attribution window, aka conversion window, is the period during ...