Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Given the global recognition Indian fashion is enjoying, international non-fashion brands were going to make a beeline for ...

Mattel's focus on strategic expansion into entertainment and digital gaming positions it well for future growth.

With a vast licensing network, Wicked is poised to be a major commercial force, following a playbook similar to the success ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq ... initiatives and M&A opportunities to grow the reach, engagement, and commercial success of Activision Blizzard's portfolio of franchises with over ...

Mattel’s chief commercial officer and president, told USA TODAY. Based on trending activities shown to resonate with kids, the Barbie World launch includes 10 themed sets: a garden set ...

Re-energizing Gap Inc. is a task of colossal proportions. But designer Zac Posen says he’s up for the challenge.

Barbie’s launch was an instant success. The doll’s innovative design, coupled with Mattel’s aggressive marketing ...

The past month has seen food and drink manufacturers launch a bevy of new products on to store shelves. We round-up some of ...

Today, children's fashion brand Janie and Jack has debuted their newest collection with Mattel Inc.'s (NASDAQ: MAT) American ...