Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s ...

Mattel’s Barbie character spawned a box office juggernaut in 2023. The film version (pictured), starring Margot Robbie, took close to $1.5BN at the global box office.

Not the Children: Life in plastic may be fantastic, but a touch of AI and chatbots can make even a child's toy better in today's market. Mattel seems convinced it can bring language models to a ...

Barbie-maker Mattel has teamed up with Sam Altman led company OpenAI to develop toys and games with artificial intelligence. The first of the AI-powered products is slated to hit the shelves ...

Jennifer Lopez is back in the news and stealing the spotlight. The singer surprised everyone with a new look reminiscent of the 90s and many even compared her to Barbie. The truth ...

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We're all Barbie girls, living in Barbie the Movie's marketing world. Check out 30 of the countless Barbie brand collaborations out there. Newsletter Facebook Instagram Twitter Threads Bluesky.

Barbie stars as Blair Willows, a kind-hearted girl who is chosen to attend Princess Charm School: a magical, modern place that teaches dancing, how to have tea parties, and proper princess manners.

In the history of this popular toy, the Barbie doll has taken on several aviation- and space-themed jobs, including several versions of Barbie as a stewardess, astronaut, and pilot. Ironically, Barbie ...

Seventeen-year-old Na’Ziya Lewis of Flint is already making waves statewide, nationally and soon to be internationally with her fashion brand.

Shop the limited-edition Barbie + Printfresh pajama collection with retro prints, eco-friendly fabrics and inclusive sizing ranging from XXS to 6X.

A stylish Barbie deserves multiple leggings in coordinating colors. With this pattern, you can efficiently cut and sew them without changing thread colors. It's tailored for a 4-way stretch, ensuring ...