The new Microsoft Office logo could be the most confusing rebrand of the year (yes, already)
It's often a sign of a misguided rebrand when people continue to use a brand's old name (Elon Musk might want to take note ...
PowerSports Business4d
Yamaha Motor to change corporate logo, unveils 70th anniversary logo
Yamaha Motor will change the design of its corporate logo for the first time in 27 years as the company celebrates its 70th ...
MM&M4d
How Bayer cracked the retail media code
The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a third more sales per ad dollar.
Marketing Dive4d
Bayer Achieves 32% Increase in Media Efficiency With Incremental and Skai
“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...
Walmart’s new logo was inspired by founder Sam Walton’s iconic trucker hat. Here are 3 rules from his blueprint for business
"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...