Two different groups of macaques have been spotted in Japan mounting sika deer. The behavior could be part of a shared ...

Uncover the dark side of viral memes. A study reveals how conspiracy theory communities weaponize memes to spread ...

Game theory, the study of strategic decision-making, has long been a tool for economists, mathematicians, and political ...

A new study finds a sinister side to memes, pointing to their role in strengthening online communities of conspiracy ...

Authors Ian Tregillis and George R.R. Martin derive a formula to describe the dynamics behind viral behaviour.

Kennedy’s penchant for embracing conspiracy theories threatens to erode trust in public health initiatives and reverse ...

We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...

During his Senate hearing as Donald Trump's nominee to head the Department of Health and Human Services, Kennedy snuffled, ...

People-pleasing may seem harmless, but it can affect your partner more deeply than you realize. Here are 3 ways it undermines ...

This theory has been increasingly applied to travel choice behavior, particularly in the context of how individuals respond to various travel scenarios, such as congestion charges, travel mode ...

This idea of your dog respecting you is based on outdated theories – can dogs even grasp such a human concept?