At the start of each round in the 2025 NBA Playoffs, Thunder superstar Shai Gilgeous-Alexander debuted a new colorway of his ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

The fifth colorway of the Converse SHAI 001 will appear in "Masi Blue," inspired by SGA's brother Thomasi and seen during the ...

But as Shai Gilgeous-Alexander reaches basketball ... is taking his shoe company with him. By Calum Marsh Shai Gilgeous-Alexander’s year could not have gone better — for Converse.

The prolific creative has teamed with the footwear brand to remix a '70s athletic jogger and a '50s yacht shoe from the ...

SGA, a 6-foot-6 Canadian guard out of the University of Kentucky, is an unlikely hero for Converse. The Charlotte Hornets picked him 11th in the 2018 NBA Draft and traded him to the Los Angeles ...

originally developed for the basketball player-turned-shoe salesman in the 1920s. Magic Johnson and Larry Bird, the top stars of the 80s, wore Converse as they battled for championships.

Gilgeous-Alexander has debuted several colorways of the unreleased Converse SHAI 001, but the "MASI BLUE" might be the best yet ... Speaking of basketball shoes that never get released ...

The NBA's Most Valuable Player has been showing off new and different looks of his signature shoe that's dominated the court at the Paycom Center.

Alexander's shoe brand, Converse, took a massive shot at Minnesota Timberwolves star Anthony Edwards after clinching the NBA Finals.