While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

You’ve heard of drugstore dupes, you’ve heard of TikTok dupes, but have you heard of grocery store dupes? Well, thankfully ...

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

Tis the season for beauty advent calendars – but these countdowns are selling out left, right and centre. With December just ...

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative partnerships, industry ...

Sephora's Black Friday Sale allows beauty enthusiasts to indulge in self-care and purchase best-sellers at affordable prices.

Christmas sets are an amazing way to get multiple products for amazing value - this set from Irish brand Kash Beauty contains ...

"I ran out of my Murad retinol serum [$92], so I gave this a try. I actually like it better than the Murad." —a reviewer of ...

Everyone wants good looking, healthy skin, right? Of course we do. But trying to achieve it can feel daunting when there’s a ...

Best beauty gift sets for Christmas 2024 that makeup and skincare fans will love - Beauty bundle packs that will give you ...

The winter is an ideal time to swap your foundation for something lighter and more hydrating like a skin tint - makeup lovers ...