Gaming socks might sound a bit eyebrow-raising, but it's a good example of a sports brand trying to figure out what gamers want -- esports fashion is going to be big, so Puma is doing the smart ...

Just a few months, Puma collaborated with Playseat to develop a gaming chair, which will soon be available for $255. If you're looking for an alternative to the gaming socks, though, I recommend ...

Puma is selling in the UK and Australia a $110 pair of “Active Gaming Footwear,” but how they actually help video game enthusiasts pursue their hobby is a question unanswered.