When it comes to shopping for household essentials like batteries, you may think it doesn’t matter where they come from, as long as they work. One expert says you might want to think again. If you buy ...

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13 ...

One YouTube ad features Energizer’s mascot, the Energizer Bunny, engaging in a head-to-head showdown with a battery that looks like a Duracell battery. “There’s no competition.

One YouTube ad features Energizer’s mascot, the Energizer Bunny, engaging in a head-to-head showdown with a battery that looks like a Duracell battery. “There’s no competition.