The geriatric man from the original "Blue Pill" 500X ad returns for a new Fiat 124 Spider commercial. ... As a quick "pick-me-up," he hops into the driver's seat of the 2017 Fiat 124 Spider parked ...

No “little blue pill” is needed when you have a 2017 Fiat 124 Spider. That’s the basis of one of two new digital ads for the all-new roadster from Fiat Chrysler Automobiles NV. The 70-second ...

The new Fiat 124 Spider will be available in Classica, Lusso and Abarth versions with the prices set at $24,995-$28,845-$29,545 respectively, plus a $995 destination fee.

Who needs the blue pill when the Fiat 124 Spider is enough to get you excited?. At least that’s the aim of Fiat’s newest commercial for its 160-horsepower roadster. This isn’t the first time ...

More on the 2017 Fiat 124 Spider here. ... One of these is a special run of just 124 Prima Edizione models, which will get unique Lusso Blue paint and every conceivable option.

At Kelley Blue Book we're tracking Fiat sales down almost 10 percent in 2015, despite overall market growth approaching 6 percent. The introduction of a two-seat sports car, based on Mazda's Miata ...

In fact, according to Kelley Blue Book, shopper interest in Fiat as a brand has increased over 250% compared to last year. Having a vehicle like the 124 Spider in the lineup will no doubt help ...

The elder gentleman in Fiat's 2015 Super Bowl spot “Blue Pill,” who mistakenly tossed his last enhancement pill out of his bathroom window, is back in a new ad for the 124 Spider.

There’s no beating around the bush with this one: Fiat’s new ad for the 124 Spider makes it perfectly clear that this car is so much fun to drive, it will give even impotent old men the ...

Hertz Italy’s Selezione Italia collection lets customers rent Italian-made (from Fiat Chrysler brands) vehicles in Italy. As part of that collection, Hertz is partnering with Milan-based custom ...