©2023 Bridgestone Tire. The new Potenza Sport AS, which is asymmetrical but not directional, is available now in 48 initial sizes (the company will launch an additional 28 sizes in 2024) ...

In 2022, tire company Bridgestone used the IndyCar racing series to debut a new sustainable natural rubber that it has been testing as a replacement for less environmentally friendly rubber.

Now, some tire companies are turning to a desert shrub and a novel means of pulling natural rubber compounds out of it. Bridgestone Americas has been working with guayule ( Parthenium argentatum ...

Bridgestone is using the race season to test its efficacy and hopes to find more ways to incorporate it into its race tires for 2023. On the other hand, the manufacturing of guayule rubber is more ...