My best friend from Italy is coming to town this weekend. We have known each other for over two decades now (and counting).

Like almost every beauty editor I know, my fascination with beauty products started young. I’d spend hours poring over the ...

It’s not surprising that unisex scents are on the rise. But where to begin in this new, huge market? Forget packaging, ...

Just to spell it out, universal tariffs are typically a percentage of a product’s value. If a pair of Lissiman’s aviator ...

Perfumes help you smell fresh and feel confident all day. There are many good perfume brands available on Myntra for both men ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Madonna’s ability to adapt and evolve her style has kept her at the forefront of fashion for decades. Her fearless approach ...

The online giant has slashed the price of a designer fragrance with almost 14,300 five-star reviews from satisfied shoppers.

All aboard! We saw two very distinct, travel-related trends on the fall 2025 runways. First, there were bags aplenty for a ...

In the realm of perfumes and attars, Adilqadri is a name reckoned for its best smelling fragrances. Here are our top 8 picks for you.

The luxury firm's "cheerful" perfume has been a fan-favourite since it launched in 2009, as it boasts a near perfect rating.