Credit: Campa Cola/Elephant Design. Coca-Cola and Pepsi are such huge brands they can be seen the world over. But in India, a challenger brand is disrupting the market by offering a new cola ...

With “The Great Indian Taste” as the slogan, and a snappy teaser ad, the drink is priced competitively at ₹10 for a 200 ml bottle and ₹20 for a 500 ml bottle ...

Campa Cola, for instance, was a popular cola drink in the '70s and '80s. The soft drink brand was the beverage of choice for countless Indians till it got replaced by other foreign ones such as Pepsi ...

Unlike Coca-Cola, which has long been a global company, Campa Cola only emerged when major soda brands, including Coca-Cola, were forced to leave the Indian market in 1977 following unfavorable ...

At the heart of Campa’s success has been its flagship product: the 200ml PET bottle, priced at just ₹ 10. Rivals Coca Cola and PepsiCo had abandoned this price point long ago, moving to ₹ 20 ...

Campa Cola's aggressive return is at the centre of this year’s cola clash, steered by Reliance Retail. Once a nostalgic relic of the '80s, Campa is now making a bold comeback with a distinctly ...

NEW DELHI: Campa Cola, the soft drinks brand owned by Reliance Consumer Products Ltd, the FMCG arm of Mukesh Ambani-led Reliance Industries, will open a new bottling plant in Bihar. According to ...

But in 1990, with the entry of foreign companies like PepsiCo's Pepsi and Coca-Cola, Campa Cola was dominated. The Indian brand couldn't compete with the soft drink giants. In 2022, Mukesh Ambani ...

Reliance's Campa Cola challenges beverage giants PepsiCo and Coca-Cola with its aggressive pricing strategy, offering 200 ml bottles at Rs 10. To counter this, Coca-Cola and PepsiCo are employing ...

When Campa Cola saw downfall. Pepsi had gained a foothold in the Indian market in 1989 and in 1991, when former PM Manmohan Singh made economic reforms, Coca-Cola also re-entered the country.