The fragrance-forward body care brand by Twitch streamer group AMP netted seven-figure sales within three days of its debut ...

Kodak's name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...

A new study found that almost all plans in 40 states and Washington, DC covered at least one form of the opioid overdose reversal drug naloxone, although certain restrictions and quantity limits may ...

James Piot has been all over the world with LIV Golf, but this week he's on the PGA Tour. His logos tell that story, too.

Fast forward to today, and Nécessaire has an ever-growing line-up of products, including body washes, creams, deodorants, and ...

Unilever is paying £1.09 billion (€1.27 billion) to buy men's personal care brand Dr Squatch from private-equity firm Summit Partners.

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...