Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

Starbucks' nearly 40,000 locations are looking to provide a cozier feeling while cutting waste with new sustainable ...

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...