T oday, cereal seems so simple, but it wasn't always associated with colorful boxes and breakfast time. Before it was everyone's favorite morning fuel, it was a sugarless digestive aid that kids ...

At such a critical moment in US history, ... (Numerous governments, meanwhile, have attempted to ban kids’ cereal mascots such as Tony the Tiger and Coco the Monkey over the years, ...

Snap, Crackle and Pop were the adorable gnome-like mascots of Rice Krispies, who actually first appeared on cereal packaging in 1933. The characters were linked to the sound that Rice Krispies ...

MishMash hearkens back to the ’80s, “when your cereal was repped by a cool cartoon mascot, and the back of the box was kinda sweet, just like the cereal,” the company’s website reads.

Cereal makers have relied on endearing mascots, from Tony the Tiger to Toucan Sam, for decades to attract consumers. And it works. Americans spent $8.5 billion on cold cereals over the past year.

Some cereal mascots have become iconic over the years -- but have still undergone rebranding. Here's our list of 11 characters that have changed big time.

Snap, Crackle and Pop were the adorable gnome-like mascots of Rice Krispies, who actually first appeared on cereal packaging in 1933. The characters were linked to the sound that Rice Krispies ...

Nostalgic characters: Retro cereal mascots you might remember from the 1990s and 2000s. By Holly Allton. Food and drink writer. ... A brief history into some of our favourite cereal mascots; ...

However, Tony the Tiger was first introduced way back in 1952 as part of a group of other cereal mascots. The other mascots were dropped, while Tony got to stay and was even given a son for a brief ...