The old money fashion style has never felt more relevant. In a time when the world is craving substance over spectacle, […] ...

The New York designer of Mexican American descent is steadily building his namesake collection into mega-label status ...

That’s the crux of the case made by Empire Skate, which traces the global influence of the gritty New York City skateboarding scene that emerged in the early- to-mid-‘90s. (TIME Studios is an ...

Sportswear brand Nike will provide the Visma-Lease a Bike team with lifestyle apparel starting from the Tour de France, with ...

Contributor Content Fashion is undergoing a digital revolution driven by the rapid rise of e-commerce, demand for sustainability, and a hunger for personalized experiences. The fashion industry, ...

Quiet luxury is less about what brand made your clothing and more about how your clothes are made, and how they suit your ...

The Cleveland Charge made its most significant logo change in 14 years on June 24 with a look that honors the city and the ...

Before a brand becomes recognizable-before its logo hits social feeds or its styles show up in checkout carts-there’s usually ...

Following the reports of a $3 billion acquisition by OpenAI, Windsurf is showing off a new logo courtesy of Metalab.

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

UNRL’s product is more athleisure, but the marketing is more sportswear. Whereas a brand like Lululemon is geared more ...