Cracker Jack's Prize In The Box Will Now Be Digitized : The Two-Way Frito-Lay is upending its tradition of including a physical prize with the peanut-and-popcorn treat. Now you'll get a QR code to ...

Cracker Jack started its “prize in every box" promotion on this day in history, Feb. 19, 1912, by including a small toy in each box of its popular caramel-coated popcorn.

But if the prizes have universal appeal, the confection itself doesn't. Ironically, many Cracker Jack aficionados prefer other snacks. "I'm one of those who actually eat Cracker Jack," Jaramillo said.

Cracker Jack is replacing toy prizes inside with digital codes Your box of the caramel popcorn may be a little lighter on the joy. April 22, 2016, 8:51 AM EDT / Source : TODAY ...

Cracker Jack getting rid of toy prizes, replacing them with digital game codes Oh hell no, Cracker Jack. By Katie Dowd , Managing editor Updated April 27, 2016 9:14 a.m.

The new Pepsi and Cracker Jack cola is filled with caramel, popcorn and peanut flavors Dave Quinn is a Senior Editor for PEOPLE. He has been working at the brand since 2016, and is the author of ...

QR codes will be placed inside Cracker Jack boxes that will link to mobile games instead of the treat's classic game prizes. Author: Jason Whitely (WFAA) Published: 7:11 AM CDT April 26, 2016 ...

Cracker Jack ditches toy prizes for QR codes, mobile games Cracker Jack is sold at a spring training baseball game in Peoria, Ariz., on March 3, 2010. (Charlie Niebergall / Associated Press) ...

Truth be told, the prizes inside Cracker Jacks haven’t been that cool for some time. There used to be decoder rings and toy figurines. In the most recent “box” of Cracker Jack that I ate, I ...

Cracker Jack's parent company, PepsiCo's Frito-Lay, announced last week "a whole new approach to the prize inside fun with baseball-inspired mobile digital experiences directly from the sticker ...

DALLAS – After more than 100 years and 23 billion tiny toys, Cracker Jack is no longer adding those traditional surprises to its packages of caramel-coated popcorn. Plano-based Frito Lay, which ...

QR codes will be placed inside Cracker Jack boxes that will link to mobile games instead of the treat's classic game prizes. Author: Jason Whitely (WFAA) Published: 2:46 PM EDT April 26, 2016 ...