It took $615 to buy this early Cracker Jack store sign. The sailor boy and dog are still on every box but with newer clothes and different features.

It took $615 to buy this early Cracker Jack store sign. The sailor boy and dog are still on every box but with newer clothes and different features.

Enter Sailor Jack, the patriotic boy, and his loyal dog, Bingo. The company apparently revamped the color scheme of the Cracker Jack box, too: It was now red, white and blue. Military, flag ...

before sailor jack and bingo, there were the cracker jack bears. Don the UpNorth Memories Guy via Flickr // CC BY-NC-ND 2.0 The iconic image on Cracker Jack boxes is of the boy decked out in a ...

Today, 100 years after its invention, Cracker Jack continues to be as much a part of the national psyche as Ferris wheels, ... That before Sailor Jack – the sailor boy who appears on every box ...

Cracker Jack was first sold in 1896 from a cart in Chicago. The mixture of popcorn, ... This 9-inch-by-14-inch die-cut cardboard store sign pictures an early version of the sailor boy.

The packaging for the new Cracker Jack returns to prominence the familiar logo of the sailor boy and his dog. Officially, those are Sailor Jack and Bingo -- introduced in 1918 and based on the ...

Let's forget the flavors concocted by kids on X Box Live for a moment and focus on the most perplexing part of the Cracker Jack rebranding--Jack himself. The smiley sailor boy and his trusty pooch ...

The updated packaging has “a red and white striped pattern with a youthful Sailor Jack and his sidekick pup, Bingo, as the logo,” the company announced. Cracker Jack started in Chicago in 1893 ...

MORE: Grab-and-go instead of a meal? 6 smart snack choices. In addition, the look of the Cracker Jack box and bag will change, with bolder red-and-white stripes and an updated image of Sailor Jack ...

Companies that have been in business for a long time often have updated and changed the logo or slogan used in advertising. Collectors can usually identify the age of the ...

The introduction of Sailor Jack, the boy saluting us on the side of a Cracker Jack box, was no accident in 1918. The Chicago-based company that produced the famous snack was mired in multiple ...