MORE: Grab-and-go instead of a meal? 6 smart snack choices. In addition, the look of the Cracker Jack box and bag will change, with bolder red-and-white stripes and an updated image of Sailor Jack ...

Cracker Jack, the long-beloved molasses concoction created over a century ago, is about to embark on its first major ad push in recent years -- and it’s wagering entirely on social media to get ...

Cracker Jack's Prize In The Box Will Now Be Digitized : The Two-Way Frito-Lay is upending its tradition of including a physical prize with the peanut-and-popcorn treat. Now you'll get a QR code to ...

The updated packaging has “a red and white striped pattern with a youthful Sailor Jack and his sidekick pup, Bingo, as the logo,” the company announced. Cracker Jack started in Chicago in 1893 ...

Cracker Jack was introduced in 1893, sold by brothers Fritz and Louis Rueckheim at the Chicago World’s Fair. The first packaged product was introduced in 1896.