The challenge that many product leaders face today is understanding how to measure the performance of a product that thinks.

An industry survey finds that industry leaders are increasingly focusing on other datapoints.

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

Sinch reports that by 2026, customer communications will heavily rely on AI, conversational messaging, and personalized ...

Owner Managed Businesses seeking growth need the tools to help them. Here, Phil Pagan, Corporate Tax Senior Manager at accountants CT, examines overlooked but key metrics OMBs can use.

According to new research from EMARKETER and Zeta, 40% of marketers say that these invisible walls between teams are their ...

Monetization is the operational machinery beneath the numbers that determines how pricing actually functions inside a ...

Unit4's recent analyst day brought clarity to its cloud ERP and agentic AI pursuits. We also gained from a deeper engagement ...

On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Llibert Argerich, chief marketing officer at ...

Informatica’s Krish Vitaldevara explains data readiness gaps, CLAIRE’s evolution, multi-cloud neutrality, governance for ...

Value is in how you help your clients understand the numbers, habits, and dangerous blind spots that shape their success or ...

Discover how Propelair’s IoT washroom technology helps facility managers cut water use by 85%, reduce costs, and improve ...