Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell ...

Think pastel pinks and purples, Victorian frilly outfits, giant anime eyes — it’s a state of pure cuteness, toeing the line of aesthetic taste. And yet kawaii has persisted, morphed and evolved.

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...

The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's Accessories in one go. "In Harajuku in Japan [a district known for its street fashion ...

Chibi is also culturally significant The Chibi figure trend fits perfectly into the world of "kawaii", a Japanese word that means cute or adorable. But kawaii isn’t just about looks.

One of Japan’s most recognisable exports, the fashion for all things ‘cute’ is being embraced by Hong Kong enthusiasts and an open-minded public ...