Mercedes logo | 1916. By now Daimler-Motoren-Gesellschaft (DMG) has taken on the Mercedes name for its motor products. 1916 was a big year for the "air and sea" mission of the company.

Daimler is working on a legal framework for how Mercedes and trademarks such as its famous three-pointed star logo will be used after spinning off its truck unit later this year.

Even among non-car enthusiasts, the Mercedes-Benz logo is one of the most recognizable symbols in the world. It’s elegant yet simple, consisting of a three-pointed star within a circle. But how ...

The Daimler AG factory in North Charleston is getting the heck out of Dodge. The German automaker said it is replacing the Chrysler unit's ram logo on its line of locally made Sprinter vans with ...

Daimler is asserting a series of U.S. registered trademarks which cover the well-known Mercedes-Benz logo used in the wheel center caps, an encircled three-pointed star, and which have been in ...

Daimler AG’s blockbuster breakup plan has created a small quandary that lawyers will spend time resolving sometime in the coming months: rights to the company’s $49 billion Mercedes-Benz brand.

The Mercedes-Benz logo was created by Gottlieb Daimler and was featured in 1909. Originally, it wasn’t encased in a circle, as it depicted the three modes of transport, land, sea and air.

The maker of Mercedes cars is due to begin hanging up signs overnight on Thursday, bearing a new corporate Daimler logo in an exercise that will cost the company more than €50m ($71m ...

Daimler. The new feature does ... When opened, the driver’s and passenger’s doors will project a 3-D LED image of the Mercedes-AMG logo onto the ground where you enter the car.

Daimler AG shareholders backed a plan to spin off the sprawling truck division from the Mercedes-Benz luxury car operations in a watershed decision to boost the valuation of both companies.

Mercedes-Benz, a name synonymous with luxury and innovation, has a rich history tied to its name and logo. The brand began in 1886 with Karl Benz’s Benz Patent Motorwagen. The name “Mercedes ...