We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

At the heart of the most successful organizations that use and elevate data is one thing – a strong data culture.

Measure up Here's where it gets fun. Solid data provides direction about each audience ... Continually improve The beauty of data-driven marketing is that it drives you directly to the customer. From ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

Data Intelligence for Marketing helps organizations meet customer ... It's what marketers need to compete in today's data-driven era." ...

Acquiring Lotame significantly enhances the scale of data Publicis has to offer clients that are angling for greater precision and personalization in their marketing. While plans to formally deprecate ...

and more Explore the 5Ps of marketing and how you can apply them in a practical way to your email, content, and social media Especially on teams with limited resources, making data-driven decisions ...

"​I like to refer to myself as a data-driven creative," said Kyra Derington, Marketing Supervisor at NatureMed Dispensaries. ...

While the power of data-driven marketing is undeniable, the consequences of overstepping consumer boundaries are starting to show — in plummeting engagement, rising opt-outs, and, most ...

The Covid period was defined by data ... marketing technology approaches, you’ll learn: Both the survey results and the conversations we have every day with our clients show that there is a growing ...

Hyper-personalisation focuses on tailoring marketing to individual customers, with a particular emphasis on customer-centric and data-driven marketing. Click here to download the S&P Global Market ...