Coca-Cola just launched collectible Star Wars cans and bottles with 30 character designs and Disney park exclusives.

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While the term “fridge cigarette” is new to the internet’s lexicon, the idea of treating oneself to a Diet Coke break is not.

Diet soda sales are up about 19.5% from 2018, compared to just 8.4% for regular soda in the same period, making it an attractive segment for soda makers seeking growth.

The out-of-this-world release features a series of limited-edition collectibles, some more exclusive than others.