AI personalities are convenient – even if they need to be programmed and coached on what to say. “We used to do campaigns ...

The campaign elevated awareness of the brand’s Liposome skincare line through an engaging combination of in-store experiences, digital visibility and exclusive offers.

Discover how augmented reality (AR) is transforming brand identity by creating immersive experiences in consumers' personal ...

The 2025 MAMA AWARDS has revealed the artists who will recreate the Netflix film *Kpop Demon Hunters*. According to CJ ENM on ...

Whether through unexpected spectacles, quirky challenges, or digital creativity, these eight moments defined a year when the ...

Disney's Zootopia 2 is opening to $140M at the 5-day box office, while 'Wicked's 5-day Thanksgiving stretch is $90M.

Ice Age,” a five-part series that brings the Pleistocene era to life with stunning visuals. The series, narrated by Tom ...

We have sung along to K-Pop or sweat through a bowl of spicy Buldak ramen, but do we fully understand why we love it?

The Sony Pictures Animation film has a soundtrack that's slayed the charts and two fictional K-pop groups that've spawned ...

The Black Friday work takes a creative approach to showing financial and payment-processing platform’s economic impact.

By utilizing LED trucks, brands can create interactive and engaging experiences that leave a lasting impression. These ...

From historical landmarks to tourist-friendly hotspots, these places in Korea are definitely worth visiting for fans of KPop ...