Tired of wasting money on digital marketing that doesn't work? You're not alone. Many businesses launch websites, run ads, ...

Embrace changes – but don’t do it blindly, says Mike Christoforou, because good marketing is about the people as well as the ...

From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early ...

A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the ...

The Delhi Jal Board is planning to hire a social media marketing agency to enhance its public communication and digital engagement and manage all related activities of Water Minister Parvesh Verma, an ...

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

In this day and age of social-media-addicted entertainment, fame is no longer merely achieved through talent; it’s built, ...

In today's fast-paced digital world, businesses need to come up with new strategies to get people's attention and stay ahead ...

Godrej Enterprises Group is eyeing long-term brand equity and performance by spending across mediums, part of a broader ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

Sprinklr's Pattabhiraman shares why unified customer experience management is marketing’s new frontier and how brands can ...