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AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie.

AMC Theatres to Run Commercials Ahead of Movies, Along With Trailers The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Preview: Titus Welliver will star with JK Simmons in ‘The Westies’. The new series will be co-created by Michael Brancato and Michael Panes. MGM+ is backing the crime drama.

Starting on July 1, AMC will add a “platinum spot” to its pre-movie commercials, incorporating additional advertising alongside the traditional bevvy of film trailers that run before a movie.

Pop singer-songwriter, performer, actress, influencer, and model Dina Renée has released her new single, Glow Up. We asked her the BIG questions . . .

Dubbed the “platinum spot,” the ad will run immediately before the film begins, not during the standard trailer block. AMC’s “even more commercials” ...