Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on creating safe, age-appropriate play experiences while addressing economic ...

Plans by toy giant Mattel to add ChatGPT to its products could risk “inflicting real damage on children”, according to child welfare experts. The Barbie maker announced a collaboration with OpenAI ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge ...

Mattel is unveiling some new toys at San Diego Comic-Con 2025, including a very lifelike John Cena action figure. Ahead of this year's Comic-Con, which runs July 24 through July 27 in San Diego ...

Princess Lilibet has the same taste in toys as her royal cousins, Prince George, Princess Charlotte and Prince Louis. In a new video shared by the Duchess of Sussex, the red-haired youngster, four ...

In a landmark moment for inclusivity in toys, Mattel has launched the first-ever Barbie with Type 1 diabetes (T1D), created in a partnership with the nonprofit Breakthrough T1D. The nonprofit ...

The perfect Disney beach bag does exist. Shop Simple Modern's Large Getaway Tote in three Disney-themed iterations for up to 30% off. Amazon/Simple Modern/Disney/Canva ...

From UNO to Barney to American Girl movies, Barbie has started Mattel's upcoming cinematic universe and it already has 16 films on the way.

Plans by toy giant Mattel to add ChatGPT to its products could risk “inflicting real damage on children”, according to child welfare experts.

Perhaps Rachel Zegler hopes that her luminous Evita can eradicate the debacle that surrounded her recent role in Disney's calamitous woke remake of the cartoon classic, Snow White.