Mattel is unveiling some new toys at San Diego Comic-Con 2025, including a very lifelike John Cena action figure. Ahead of this year's Comic-Con, which runs July 24 through July 27 in San Diego, CA, ...

Princess Lilibet has the same taste in toys as her royal cousins, Prince George, Princess Charlotte and Prince Louis. In a new video shared by the Duchess of Sussex, the red-haired youngster, four ...

For the first time in a LONG time, Walt Disney World Resort’s Typhoon Lagoon and Blizzard Beach will both be open through the summer. So, if you have plans to splash around the parks or just ...

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Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on creating safe, age-appropriate play experiences while addressing economic ...

Mattel and OpenAI Join Forces on New A.I.-Infused Toys As Mattel explores A.I. in play, experts warn that safety and privacy must come first. By Alexandra Tremayne-Pengelly • 06/13/25 1:05pm ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Following the beloved SquishMallows, a new collectable Happy Meal toy is at McDonald's. The newest McDonald's Happy Meal promotion shows off lovable characters from the upcoming sci-fi Pixar film ...

2025 marks She-Ra’s 40th year of fighting evil and restoring peace to Eternia. Mattel celebrates this heroic milestone by revealing its first-ever She-Ra Barbie Doll. The Barbie brand expands with a ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...

Polly Pocket may one day be your digital assistant. Mattel Inc., the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools to design and in ...