Ffion highlighted her find in her video with the words: "Your sign to run to Primark for the Djerf Avenue dupe bedding," and mentioned that the Primark set is a bargain at only £18, offering ...

What's On Shopping Primark 'I cried when I saw this £18 Primark bedding as it looks just like designer item' A woman claims you should 'run' to Primark for their £18 bedding that looks similar ...

Company eyes the US Market for growth STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...

Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO and co-founder Rasmus Johansson, who will ...

Lifestyle, beauty, and fashion influencer Matilda Djerf has been accused by a group of former employees at her company Djerf Avenue of creating a toxic work environment. Wait, I need more.

Asda shoppers say 'pretty' £18 pyjamas could easily pass for £112 Djerf Avenue set Some shoppers have said they 'would never expect' to find the 'gorgeous' pyjamas in a supermarket Comments What ...

Money Shopping & Deals Asda Asda's 'gorgeous' £18 pyjamas 'look like' something Djerf Avenue would sell Shoppers took to social media and claimed they 'can't cope' with the pretty prints on these ...

What's On Shopping Primark Fans of high-end luxury brand say they love Primark's 'lookalike' £11 dressing gown Matilda Djerf fans compared Primark's latest offering to Djerf Avenue's popular ...

The influencer, 27, from Boras, Sweden , founded the clothing company Djerf Avenue, which made $35m in revenue last year, with her long-term boyfriend Rasmus Johansson in 2019.

This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the founder of fostering a ...