Having one of the above is great, but having all three is better, and Matilda Djerf has it all. Or at least… she had it. This month, 11 former and current employees of Djerf Avenue, the ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Djerf launched her clothing label, Djerf Avenue, in 2019. According to the BBC, it made $55 million in revenue last year. The Matilda Djerf controversy explained .

“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf said the statement. "I'll keep learning and ...

As Djerf Avenue works through these challenging allegations, how the company responds moving forward will be key to shaping its future workplace culture and brand image.

Djerf and her boyfriend Rasmus Johansson co-founded Djerf Avenue in 2019, and the brand sells Scandinavian-inspired "clean girl" clothing in muted colors, as well as cosmetics and homeware.

Earlier this year, on March 27, Djerf Avenue Beauty finally debuted with Breezy Styling Mist and the On the Go Styling Gel, two multi-tasking styling products. Courtesy of Djerf Avenue Beauty.

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...

Popular style influencer Matilda Djerf issued an apology Tuesday following a shocking report on allegations of a toxic workplace at her company, Djerf Avenue.. One employee described working at ...

Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 former and current employees of her clothing brand, Djerf Avenue. We asked how founder-led businesses can avoid HR ...