Design Theory: How Matilda Djerf’s Djerf Avenue Became Part of the ‘It’ Girl Aesthetic. The Swedish influencer spoke to WWD about her thriving brand and her future plans for it.

To this end, the pair have ornamented their space with vintage touches, like antique chandeliers and wallpaper that mimics the dainty floral designs visible in Matilda’s now-famous Djerf Avenue ...