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The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night.

Louise Flanagan Christmas trees are popping up like mushrooms around the county. I’m very envious of people who run an ...

Influencer Emilie Kiser expressed moments of grief and sadness when kicking off the month of December without her 3-year-old ...

That elf you have lounging on your shelf is now 20 years old. While it is the 20th anniversary of The Elf on the Shelf, the history of the holiday observer has a ...

With the arrival of December also comes stress and scrambling from parents who want to give their kids the best Elf on the Shelf experience for the holidays. Any parent who participates in the Elf on ...

Christmas pyjamas, Elf on the Shelf, Winter Wonderland - what to cut out for a cheaper, less stressful festive season ...

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their childhood, Chanda A. Bell and Christa Pitts regarded Fisbee, a small vintage elf ...

Those who are privy to the Elf on the Shelf Santaverse know that the tradition is much bigger than Scout Elf. This post ...

It’s that time of the year when Santa Claus’ helpers, Elf on the Shelf, are sent to ensure the kids are on their best ...

Millie Bobby Brown is officially kicking off the holiday season. The Stranger Things star transformed into her own festive character for a new campaign, posing as a cheeky “Mill on a Sill” to promote ...

Think your Elf on the Shelf has mastered the art of stealth? Share it with us! USA TODAY wants to see your most creative, hardest-to-find, and downright wacky hiding places for your holiday elf. We ...