Starbucks is also a prime example of international marketing at its finest. While it demonstrates several of the same characteristics as Coca-Cola, like consistency and innovation, it also uses ...

Internet marketing provides a number advantages, including lower costs over traditional print advertising, as well as a huge international reach coupled with targeting options. Social media ...

This paper proposes an original approach to the debate concerning international advertising. It is based on a content analysis of 218 television commercials, in which the main elements in the ...

The composition of the sample can be explained by the digital competences ... The analyzed problems are commonly regarded as the basic areas of international comparative research studies on ...

The new division will be led by Thomas Bremond, former SVP & CRO, International ... Advertising. “In the US, the launch of the Universal Ads platform earlier this year is one example of this.