Internet marketing provides a number advantages, including lower costs over traditional print advertising, as well as a huge international reach coupled with targeting options. Social media ...

This paper proposes an original approach to the debate concerning international advertising. It is based on a content analysis of 218 television commercials, in which the main elements in the ...

The composition of the sample can be explained by the digital competences ... The analyzed problems are commonly regarded as the basic areas of international comparative research studies on ...