The CEO is hoping to get plenty of attention for his company, even as Paramount prepares an offer. Warner Bros. Discovery ...

Simon-Kucher also has a new holiday shopping report, which surveyed consumers in July, and is forecasting Gen Z shoppers to reduce their holiday shopping budget by only 1%, from $814 to $805, while ...

Artificial intelligence (AI) is changing holiday strategies this year, with the technology influencing every process across campaigns -- from content creation to media buys and consumer purchases.

Older generations are cutting back a bit or even spending more, but these younger consumers’ budgets are down nearly a ...

Remote bookkeeping services assist U.S. e-commerce businesses in handling cash flow, sales data & compliance MIAMI, FL, ...

Holiday spending in the U.S. is expected to fall 5% this year, driven largely by Gen Z’s sharp 23% pullback, according to a ...

Financial companies, awash with business data, have made the natural progression into providing financial intelligence, known as FININT, on top of their market analysis, credit ratings and equity ...

Debra Ferguson has been CEO of TourDesign Creative since 2004. (IBJ photo/Chad Williams) It’s no small feat to work in the music industry and become a favorite of Sharon Osbourne, the brash and ...

Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

Fanatics hired Jeremi Gorman, the veteran ad exec who led Netflix’s foray into advertising, to lead the sports merchandise and media company’s new advertising division. Gorman has been appointed ...