A new brand called Floura aims to tackle two problems: the fact that most Americans don't eat enough fiber, and the 80 million tons of food waste thrown out each year.

KANSAS CITY — Flavors are one of the easiest ways to innovate in foods and beverages, but accurately anticipating what will catch consumer attention and become a trend is challenging.

Food colorings, like Red 40 and Yellow 5, often include synthetic, petroleum or animal-derived products, but in recent years, the $2.6 billion food colors market has trended toward using natural ...