How Much Gen Z Relies on Family. The survey discovered that 32% of the participants receiving some sort of financial assistance were getting $1,000 or more, while 44% were getting less than $500 ...

The Credit Karma survey asked 2,074 U.S. adults which non-essential items they'd still happily pay for, no matter their cash flow. A striking 87% of Gen Z (ages 18–28) say they consider certain ...

Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.

Gen Z homeowners are facing several challenges, and many said that they underestimated what owning a house really costs.

Gen Z and younger millennials reported the highest rates of financial stress in an APA survey. Over 80% of 18 to 34-year olds said money is a significant stressor, according to an American ...

Gen Z is taking DIY to a whole new level, creating their own cozy coffee spaces at home to cut out unnecessary costs that come from daily Starbucks runs while still getting the ambiance of a café ...

In a recent survey of more than 4,000 U.S.-based workers, LinkedIn found nearly 40% of Gen Z and millennial workers said they would take a pay cut in exchange for more flexibility about where they ...

Social Media Influence: More than half of millennials, or 60%, and over half of Gen Z, or 53%, report that social media has shaped their view of what's "necessary," nudging them toward spending on ...