As previously discussed, ghost lashes are a barely-there look achieved by a lack of mascara. "This effortless style gives ...

Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn profile ...

Model Rose Huntington-Whiteley called it her “all-time ultimate fragrance,” while star Christina Ricci shared to The Strategist that she’s been wearing it for about eight years. Safe to say it’s a ...

Dive into a chilling session where ghost stories intertwine with makeup artistry. As the brushes glide, tales of eerie encounters and unexplained phenomena unfold. Experience the fusion of beauty ...

Kim Kardashian launched Skims, her shapewear brand, in 2019 after spending years dabbing other undergarments with teabags to “nail the perfect nude shade”. “It’s deeply personal to me ...

If you want a makeup line to give you eyeshadow as black as your heart, look no further than Ozzy Osbourne’s latest beauty venture. Ahead of his Back to the Beginning concert with Black Sabbath ...

Now they are flocking to local luxury firms, high-end make-up brands and milk-tea shops. What is more, many of these brands are gaining a devoted following abroad. Western brands should be worried.

Gorham set up the cult independent fragrance brand in Sweden in 2006, which became known for scents such as Mojave Ghost and Gypsy Water. It has since expanded into make-up, body care, fashion and ...

NYX Professional Makeup is asking the question—What do Paris Hilton, Saweetie and beauty lovers have in common? The answer? The NYX Professional Makeup Butter Gloss. This question and answer are ...

K-beauty goes beyond skin care. These are the best Korean makeup products to have on your radar, from top brands like TirTir, Rom&nd, Unleashia, and more.

To accelerate its global expansion, Kao Corp. is investing significantly in KATE, its strategic growth driver brand, to promote brand's awareness.