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Google Ads (formerly known as Google AdWords) was founded on October 23rd ... people at the right time Detailed analytics (and reporting tools) that can help you track your campaign’s performance and ...

Master the art of creating powerful Google Ads headlines that drive clicks and conversions across all campaign types.

Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most ...

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding ...

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking.

Google will pay its biggest ever state settlement over data privacy issues The company had been tracking users' geolocation without consent It was also collecting biometrics and incognito searches ...

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

A year after launching its Find My Device location tracking network, Google is adding support for ultra wideband (UWB) for more precise tracking using compatible phones and trackers. The network ...

Midway through 2024, code sleuths discovered the mention of UWB at the heart of Google’s Find My Device app. More references about how it will enable directional cues for object tracking popped ...